Top Email Marketing Platforms
The wide range of DIY web builders available to consumers makes it easier and more affordable to start a website. Below is a list of DIY website builders that we have highlighted the various features each one offers.
Before you choose a website builder to work on your site, it is important to consider the type of site you are looking for and the functionality you need. Here are some key considerations to make when choosing a website builder.
Aweber – Easiest to start for free
GetResponse – Great email design options
Omnisend – Best for SMS and Email
MalilerLite – Web hosting with a free domain
Constant Contact – Best pricing options
Table of Contents
Aweber
Pros
- Import Automations
- Email Split Testing
- Cart Abandonment Followps
Cons
- Pricing
- Limited Automation
Wix has been able to show itself to be the platform that does everything. Its ‘Features Score' increased 18% in our research pre-2021.
Aweber Pricing Table
This was largely due to improvements in blogging and internationalization. It's not only a great website builder but also an excellent option if you want to open an online shop. Wix offers three ecommerce-specific plans and many features to increase your sales. It's not for everyone, especially because it has a higher price and a cluttered visual editor.
There are over 800 templates available. But be careful – once your site is live, you cannot change your template.
Wix was the most recommended website builder in our testing.
Aweber Features
Wix offers a free plan you can keep for as long as your wish. This is great for getting started. It has some limitations so if you want a professional website, you should consider the paid plans.
Eight premium plans are available, with prices starting at $16 per mo (billed annually). You can get rid of Wix ads and use your personalized domain name. This will also increase your storage allowances. Wix offers three dedicated ecommerce packages, starting at $27 per month (billed annually). Wix is more expensive than other alternatives, but it offers so many more features than its competitors, we believe that the price is well justified.
Wix offers over 800 templates to choose from. That's a lot, considering that they are all professionally designed. Wix's templates can be divided into different industries like “Events” or “Photography” so you can filter until you find what you are looking for.
Once your site is live you can't modify templates, so be patient.
You can easily make your website unique by simply dragging elements such as images and text boxes to the exact place you want, adding pages and deleting anything you don’t want. Wix gives you total creative freedom!
GetResponse
GetResponse is an email marketing platform that can help you grow your business by creating and sending out newsletters, autoresponders, and other automated email campaigns. With GetResponse, you can easily manage your subscriber list, track your emails, and measure the success of your campaigns.
Pros
- Import Automations
- Email Split Testing
- Cart Abandonment Followps
Cons
- Monthly Costs
- Transaction Fees
In this review, I’ll be taking a look at GetResponse’s features, pricing, and customer service to help you decide if it’s the right email marketing tool for you.
It has been around since 1998, and they’ve kept up with technology and trends to stay competitive in the email marketing world. GetResponse offers a wide variety of features, including a drag–and–drop email builder, customizable templates, detailed reporting, and integration with other popular marketing tools. They also offer a variety of pricing plans, so you can find the one that’s right for you and your budget.
GetResponse offers email marketing tools to help companies create and manage their campaigns. Companies can segment their audiences, customize campaigns for each segment, and send personalized emails. Additionally, GetResponse offers automation and marketing automation tools to streamline processes, trigger actions, and send personalized emails. GetResponse also offers an array of webinar hosting and management tools. Companies can create and manage their own webinars, customize registration pages, and send notifications to attendees. GetResponse also allows businesses to embed registration forms and polls into their webinars. GetResponse also features a powerful landing page builder to help companies create high–converting landing pages. Companies can customize the look and feel of their pages and add elements like videos, forms, and polls. Additionally, businesses can use GetResponse to run A/B split tests to optimize their landing pages for conversions.
GetReponse Pricing Table
It recently changed its pricing options and now includes a free starting option that you can use for up to 500 subscribers. The plan also comes with one landing page, access to the website builder, signup forms and popups.
For a more established brand that expects fast growth or already has a subscriber base the 1st paid pricing option starts from $15.58/month for 1000 subscribers and can reach up to $400+ per month for over 100,000 subscribers.
For more advanced features like marketing automation or ecommerce marketing, GetResponse offers dedicated plans. Both of them come at a higher price, but based on your business requirements, it can save you money on the long term.
GetReponse Features
The customer support team is available 24/7 via email and phone, so customers can get help whenever they need it. The customer support team also provides a comprehensive FAQ section to answer any common questions customers may have about the product.
The team is knowledgeable, helpful, and responsive. They are quick to answer questions and provide solutions to any issues customers may encounter. They also take customer feedback seriously and are constantly working to improve the product.
They can also provide onboarding assistance to help customers set up GetResponse and start using the product. They can also provide advice on how to optimize campaigns and other features.
Overall, GetResponse is an excellent email marketing platform that caters to all types of businesses, from small to large enterprises. It offers a variety of features, including autoresponders, segmentation, automation, and an intuitive drag–and–drop editor. It also comes with a variety of integrations, including social media platforms, payment processors, and webinar services. GetResponse‘s pricing plans are also very competitive and offer great value for money.
Omnisend
Omnisend is an all–in–one digital marketing platform created to help your business grow. It includes powerful features such as automation, email marketing, SMS messaging, remarketing, and more. With Omnisend, you can easily create and send personalized messages to customers and potential customers.
Pros
- Web Push Notifications
- Ads Retargeting Integrations
- Multi-store Accounts
Cons
- Limited Templates
- Segmentation Complexity
The platform is designed to be easy to use and understand. It‘s user–friendly interface makes it simple to create and manage automated campaigns, including segmented emails and SMS messages. It also offers detailed analytics and reporting to help you track the performance of your campaigns.
This summary will provide a brief look at Omnisend and its features. We‘ll cover everything from the basics of the platform to its more advanced features, such as segmentation and automation. We‘ll also discuss the user experience and customer support, so you can make an informed decision about whether or not Omnisend is the right platform for your business.
The platform’s drag–and–drop interface makes it simple to create automated campaigns, allowing businesses to create an automated campaign in just a few minutes. The platform also allows businesses to integrate with a variety of third–party services, including Shopify, Magento, and Facebook. This makes it easy to track the success of campaigns and test different approaches.
Omnisend also offers powerful segmentation tools, allowing businesses to send customized emails to different groups of customers. This helps to make sure that customers receive relevant content that is tailored to their needs. Omnisend also offers A/B testing, which makes it easy to test different versions of emails to find out which ones are most effective.
It also makes it easy to track the success of campaigns. It allows businesses to view detailed analytics, including open rates, unsubscribe rates, and click–through rates. This helps businesses to identify areas of improvement and track the success of their campaigns.
Omniend Pricing Table
When it comes to pricing, Omnisend is one of the most affordable options available. The platform offers three pricing plans: Free, Standard, and Pro. The Free plan is free and includes basic features such as automated emails, signup forms, and up to 15,000 emails per month.
The Standard plan starts at $16 per month and includes more advanced features such as segmentation, product recommendations, and up to 50,000 emails per month. Finally, the Pro plan is the most comprehensive plan and starts at $59 per month. It includes all the features of the Standard plan, plus advanced features like A/B testing, webhooks, and up to 200,000 emails per month.
Omnisend Templates Gallery
Omnisent is a customer service software that provides a comprehensive and effective solution for customer support teams. It is designed to make customer service teams more efficient and effective by providing an easy–to–use platform for customer service agents to quickly respond to customer inquiries and issues. Omnisent’s customer service platform provides a great way to quickly answer customer queries, support tickets, and more. The customer service dashboard is user–friendly and provides a simple way to keep track of customer support tickets. The customer service portal also allows customers to easily submit their queries and receive quick responses from the customer service agents. The customer service agents are highly trained and experienced in customer service and are able to quickly resolve customer issues.
The customer support team at Omnisent is available twenty–four hours a day, seven days a week, and are always willing to help. The customer support team is knowledgeable and friendly and provides timely and effective solutions to customer queries. The customer service team is also very responsive and are quick to respond to customer inquiries and issues. The customer support team is also very patient and understanding and are always willing to go the extra mile to help customers find solutions.
Ultimately, Omnisend is an ideal choice for any business looking to get the most out of their email marketing efforts. By offering a range of features and tools, Omnisend makes it easy to create and manage campaigns that will help businesses reach their goals. By creating personalized messages and automating campaigns, businesses can ensure that their emails are reaching the right people at the right time. With Omnisend, businesses can take advantage of all the latest trends in email marketing, helping them to stay ahead of the curve.
Mailer Lite
MailerLite is an email marketing software that helps businesses and individuals create and manage email campaigns. It is a powerful and easy–to–use platform that enables users to send beautiful newsletters, automated campaigns, and targeted messages to their customers or subscribers. With MailerLite, businesses can create highly personalized email campaigns and track their performance in real–time.
Pros
- Drag and Drop Builder
- Free Image Library
- Newsletter Templates
Cons
- Subscriber-Based Pricing
- Limited Template Customization
MailerLite offers a range of features designed to help businesses and individuals create and send effective email campaigns. It includes an easy–to–use drag–and–drop email editor, powerful automation tools, and detailed reporting and analytics. MailerLite also offers a range of integrations with popular web services such as Facebook, Salesforce, and WordPress, as well as a fully–featured API for custom integration.
You can set up automated campaigns and drip emails to reach customers at specific times or when they take certain actions. This saves you time and ensures that your message is being delivered to the right people at the right time. You can also use Mailerlite‘s segmentation tools to target specific audiences with specific messages.
In addition to its automation capabilities, Mailerlite also offers powerful analytics. You can track open rates, click–through rates, and other key metrics to measure the success of your campaigns. This data can help you identify areas where you can improve your campaigns and make sure you are targeting the right people.
Mailer Lite Pricing Table
Mailerlite Drag & Drop Builder is a powerful email marketing tool that provides users with a convenient way to create, manage, and track their email campaigns. It has an intuitive drag & drop builder that makes it easy for users to design their emails, add images, videos, and other content. The builder also allows users to personalize their emails with custom fields, merge tags, and even customize the fonts and colors. In addition, users can preview their emails before they are sent, ensuring they are perfect before they hit the inbox.
The builder makes creating emails a breeze. Users can get started quickly by selecting a template, adding content, and customizing the look and feel of their message. They can also add images, videos, and other content to make their emails more engaging. The drag & drop builder also allows users to create their own custom fields and merge tags to personalize their emails. Plus, users can easily preview their emails before they are sent, making sure everything looks perfect before it hits the inbox.
Mailerlite also provides users with a number of integrations, allowing them to connect their email campaigns with other services. For example, users can connect their campaigns to Google Analytics, Facebook Ads, and other popular platforms. This makes it easy to track the performance of their campaigns and optimize them for better results.
Mailer Lite Builder
When it comes to customer support, Mailerlite sets the bar high. They offer a comprehensive library of help articles and tutorials, making it easy for users to find the answers they need quickly. Additionally, they also have an extensive FAQ section with answers to common questions. The articles are written in plain English and contain helpful screenshots and images to make the instructions easy to follow.
Mailerlite is also on the ball when it comes to response times. They have a two–hour response policy, meaning that customers can expect to hear back from a customer support representative within two hours of submitting a request. This allows customers to get the help they need quickly, without having to wait for days or weeks for a response.
The customer support staff at Mailerlite is also knowledgeable and helpful. They are always willing to go the extra mile to ensure that customers get the best possible help and experience. They are friendly and willing to answer any questions customers may have, no matter how complex or simple. Additionally, they are also knowledgeable about email marketing best practices, so customers can feel confident that they are getting the best advice possible.
In conclusion, MailerLite is an excellent choice for small businesses looking for an email marketing platform. It offers great value for money, with a free plan also available. The platform is easy to use, with an intuitive user interface and powerful automation and analytics features. For those looking for a reliable and effective email marketing platform, MailerLite is a great choice.
Constant Contact
Constant Contact is an all–in–one online marketing platform that helps small businesses and organizations drive meaningful engagement and results with their customers. From creating and sending email campaigns to creating and managing social media, Constant Contact makes it easy to reach and engage with your existing customers while also helping to build relationships with new ones.
Pros
- Drag and Drop Builder
- Free Image Library
- Newsletter Templates
Cons
- Mobile App Limitations
- Integration Options
With an easy–to–use interface, powerful features, and integrations with top platforms, Constant Contact simplifies the process of creating and managing campaigns for businesses of all sizes.
I recently had the opportunity to use Constant Contact for a project, and I‘m pleased to report that the experience was positive. From the moment I signed up, I was impressed with the user–friendly interface and the vast array of features and integrations available. The drag–and–drop email builder makes it easy to create and customize emails, and the ability to segment lists and track results is invaluable. The social media tools make it easy to create and manage campaigns across multiple channels, and the email campaign analytics help to identify trends and optimize performance.
Constant Contact Pricing Table
Constant Contact Core and Plus Pricing are two plans that help small businesses and organizations better manage their marketing campaigns. Constant Contact Core is an all–in–one marketing platform with a suite of tools that allow users to easily create, send, and track their emails, online surveys, and social media campaigns. Users can also measure the success of their campaigns with real–time analytics and reports.
The Core option is designed for businesses and organizations with limited resources, offering a feature–rich platform at an affordable monthly price. It includes most of the tools found in the Plus plan, such as email marketing, online surveys, and social media tools, but without the more advanced features. Users can access their accounts from any device, and set up automated emails, such as thank you messages, birthday greetings, and appointment reminders.
The Constant Contact Plus plan is designed for businesses and organizations that need more advanced features, such as automated A/B testing, segmentation, and advanced survey capabilities. Plus plans also come with access to premium marketing resources, like webinars, eBooks, and courses, as well as free consultation services from marketing experts. Plus plans are also more expensive than Core plans, with monthly prices starting at $45.
Constant Contact Features
Constant Contact‘s customer service team is composed of knowledgeable and experienced professionals who are available 24 hours a day, 7 days a week. The customer service team is dedicated to providing personalized service to each customer, no matter what the issue or question may be. Constant Contact offers a variety of ways for customers to get help, including an extensive library of self–help articles, phone and email support, and live web chat.
The self–help library is filled with articles and tutorials on every aspect of using Constant Contact, from creating an account to using the platform to its fullest potential. The articles are well–written and easy to understand, so customers can quickly find the answers they need.
Phone and email support are also available. Customers can contact the customer service team directly by phone or email and receive help with any issue they may have. The customer service team is highly knowledgeable and experienced and is always ready.
In conclusion, Constant Contact is a powerful email marketing tool that can help businesses of all sizes reach their target audiences with targeted campaigns and automated responses. The platform is easy to use and provides an impressive array of features, including list segmentation, built–in email templates, contact management tools, and more. With its competitive pricing and intuitive drag–and–drop design, Constant Contact is an excellent choice for businesses looking for an all–in–one email marketing solution. The platform also offers a generous 60–day free trial, enabling businesses to test out the features before committing to a paid plan. Overall, Constant Contact is an ideal email marketing solution for businesses of all sizes looking to send professional–looking emails to their customers and prospects.
Sendinblue
SendinBlue is an innovative email marketing solution that is designed to help businesses of all sizes get the most out of email marketing. With a range of features, SendinBlue provides an easy–to–use platform for businesses to create, grow, and optimize their email campaigns.
Pros
- Drag and Drop Builder
- Free Image Library
- Newsletter Templates
Cons
- Limited Design Flexibility
- Limited Features
For small businesses, SendinBlue provides an excellent way to get started with email marketing. The platform is easy to use, and the user interface makes it easy to create campaigns and monitor their performance. The drag–and–drop email templates make creating emails simple, and the user can customize each template with images, text, and more. The platform also offers a variety of integrations, such as Zapier, WordPress, and more, making it easy to integrate with other applications.
SendinBlue also offers a range of powerful features for larger businesses. The platform offers advanced segmentation and automation capabilities, allowing businesses to create highly targeted campaigns. SendinBlue also offers an advanced analytics tool that allows users to track the performance of their campaigns. This allows businesses to focus their efforts on campaigns that are working, while eliminating those that aren‘t.
Sendinblue Pricing Options
SendinBlue offers a free account that allows users to send up to 300 emails per day and 300 SMS messages per month. This free account is ideal for small businesses and entrepreneurs who are just starting out and need a basic platform to get their marketing efforts off the ground. SendinBlue also offers several paid plans that allow users to send more emails and SMS messages. The Lite plan is the most affordable option, costing just $25 per month and providing users with access to unlimited emails and SMS messages. The Premium plan is slightly more expensive, costing $65 per month, but it includes access to advanced features such as A/B testing and advanced segmentation.
For larger businesses and enterprises, SendinBlue also offers an Enterprise plan. This plan is tailored specifically to the needs of these customers and is priced according to their individual requirements. It includes additional features such as dedicated IP addresses, priority support
Sendinblue Features
Sendinblue is committed to constantly providing its customers with the best support and customer service possible. The company has a team of highly–trained and experienced customer service representatives who are available 24/7 to help with any questions or issues that may arise. The company also offers a range of helpful resources and tools to help businesses get the most out of the platform, such as tutorials and webinars.
Sendinblue also provides detailed and comprehensive documentation to help customers get the most out of the platform. The company’s online resources provide detailed instructions and explanations of all of the features and tools available on the platform. This allows customers to quickly and easily find answers to their questions so that they can get up and running with the platform as soon as possible.
In conclusion, Sendinblue is an excellent choice for businesses of all sizes and budgets. Its intuitive user interface, comprehensive feature set, and affordable prices make it an attractive option for businesses looking to increase their email marketing efforts. Its wide range of features and excellent customer service make it a great choice for businesses of all sizes. The platform also offers a wide range of integrations and an innovative drag–and–drop designer, making it easy to create emails, newsletters, and other campaigns. For these reasons, Sendinblue is an excellent choice for businesses who are looking for an all–in–one email marketing solution. With Sendinblue, businesses can easily manage their email campaigns, track results, and maximize ROI.
Conclusion
Ultimately, the best email marketing platform for you will depend on your specific needs. If you prioritize ease of use and affordability, MailerLite or Mailchimp might be good options. If you're an e-commerce business, Omnisend may be a strong choice. Constant Contact can be suitable for those who value a straightforward interface and good customer support. AWeber can work well for businesses seeking reliability and decent deliverability.
It's essential to consider your subscriber list size, required features (automation, customization, reporting, etc.), industry, and long-term goals when making your decision. Additionally, most platforms offer free trials or free plans, so you can test them out to see which one aligns best with your requirements before committing to a paid subscription.
Frequently Asked Questions
An email marketing platform is a software or service that allows businesses and individuals to create, send, and manage email campaigns to a list of subscribers. These platforms provide tools for designing emails, managing contacts, tracking campaign performance, and automating marketing processes.
Some of the top email marketing platforms include Mailchimp, Constant Contact, AWeber, Omnisend, and MailerLite. However, the best platform for you depends on your specific needs and preferences.